Loewy, Raymond

20th century industrial designer, created Shell & Exxon logos, presidential Air Force One design, Studebaker Avanti, Lucky Strike package, etc.

Price: $135.00

Description:
(1893-1986) French-born, one of greatest 20th century industrial designers. Design successful model aircraft that won the 1908 James Gordon Bennett Cup; by 1909 he was selling the plane, the Ayrel. Captain in French Army in WW I, to NYC 1919. Window designer for Macy's, Wanamaker's and Saks, fashion illustrator for Vogue and Harper's Bazaar. In 1929 received 1st commission to modernize appearance of a Gestetner duplicating machine. Estab. own firm 1930, in 1944 formed Raymond Loewy Associates with 5 partners. Further commissions followed, incl. work for Westinghouse, Hupp Motor Co. (the Hupmobile styling), and Coldspot refrigerator for Sears-Roebuck, which established his reputation. In 1937 Loewy established relationship with the Pennsylvania Railroad, designing passenger locomotives, stations, passenger car interiors and advertising materials. By 1949, he employed 143 designers, architects and draftsmen. Studebaker retained Loewy and Associates in 1936, their designs first appearing on late-30s Studebakers. Loewy also designed company logos. In spring 1961, designed the Avanti line of 1963 passenger cars which became classics. Other iconic contributions are: Shell logo; Greyhound bus; S-1 locomotive; Lucky Strike package; Air Force One’s blue, white and chrome livery; Schick electric razor; Coke bottle; 1964 US JFK 5c stamp; 1966 Exxon logo (introduced 1972); Air France Concorde interior; Frigidaire refrigerators, ranges, and freezers; Zippo Lighters. Also, 1975 NASA Skylab space station, 1st interior design standards for space travel incl. porthole to allow view of earth from space, interior designs & color schemes, private area for crew members to relax and sleep, food table & trays, coveralls, garment storage modules, designs for waste management. In 1991, Raymond Loewy Foundation was established in Germany to promote design internationally and preserve his memory; annual award of 50,000 Euros granted to outstanding designers for lifetime achievements. Founding member and Fellow of American Society of Industrial Designs (President 1946). SP, bust portrait in right profile, wearing jacket, sweater, shirt and ascot, adds "67"; Nov. 1966 date stamped verso.

Condition: Very good (NOTE: LAPEL SPOT ON IMAGE IS NOT ON ORIGINAL)
Type:Photograph






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