Paley, William S. (ON HOLD)

1939 TLS from the fFounder of CBS radio & television networks

Price: $70.00 Special Offer - $50.00



Description:
(19801-1990) Jewish-American broadcaster, founder of CBS. Born in Chicago, to Philadelphia 1919, attended Wharton School. Inherited his father’s prosperous cigar business, and in 1927, impressed by response generated by radio advertising, invested in small radio network, the Columbia Phonographic Broadcasting System (CPBS). President of CPBS 1928, went to NYC to contract other radio stations; signed 49 affiliates, paving way for future Columbia Broadcasting System (CBS). He built CBS into a global communication corporation and signed many leading celebrities incl. Bing Crosby, Bob Hope and Jack Benny. After WW II, focused efforts on development of CBS news, recruiting Edward R. Murrow, and later Walter Cronkite. In 1947, CBS rapidly expanded its studio facilities and heightened interest in television. Under Paley, CBS played major role in development of color TV. He set up offices on east & west coasts, exercising full control over programming, balancing soap operas and game shows with cultural and educational programming. Among his most notable productions were I Love Lucy, The Ed Sullivan Show, MASH, and All In the Family. CBS’ quality programming and news operation ensured its success as a leading radio & television network. Paley disregarded mandatory retirement rule in 1966 and continued as Chairman. He took a 5-year sabbatical 1983-87, resumed his position and led the vast broadcasting empire until his death. TLS on 10 x 7 ¼ Columbia Broadcasting System, Inc. letterhead as President, NYC, January 16 1939, to Gen. Hugh S. Johnson, Chairman of the Greater New York Committee (for the Celebration of the President’s Birthday), NYC. Paley notifies General Johnson that he will be unable to serve as a member of the Special Gift Committee Johnson is forming as he will be out of NYC until mid-February. Johnson was Chairman of the Greater New York Area for the National Foundation for Infantile Paralysis and the Gift Committee was to honor FDR’s birthday with a financial gift for the NFIP from special donations. Hugh S. Johnson (1881-1942) US Army officer, Member of FDR’s “Brain Trust” 1932-34. Wrote numerous speeches for FDR and helped plan the New Deal. Headed the National Recovery Administration (NRA) 1933, an excellent organizer, but domineering, abusive, outspoken, unable to work harmoniously with his peers. He was fired by FDR in 1934 and became a syndicated newspaper columnist specializing in political commentary. Backed FDR in 1936, attacked him over 1937 Court-packing plan. An isolationist, he endorsed Willkie in 1940 election. It is clear that Johnson still had a “relationship” with FDR via this project.

Condition: Very good, few pencil notes likely in Johnson’s hand
Type:Letter






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