Barton, Bruce F.

Successful advertising executive and author, GOP congressional foe of FDR (“Martin, Barton, and Fish”)

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Description:
(1886-1967) Author, advertising executive, US Rep (R-NY) 1937-41. Graduating from Amherst College 1907, he worked as a publicist and magazine editor before co-founding the Barton, Durstine & Osborn (BDO) advertising agency in 1919. In 1928, the agency merged with the George Batten agency to become Batten, Barton, Durstine & Osborn (BBDO). Barton headed the agency until 1961, building it into one of the industry's leaders. When he retired as chairman in 1961, BBDO was the 4th largest advertising firm in the US. Among other famous campaigns, he created the character of Betty Crocker and is also credited with naming General Motors and General Electric. A staunch opponent of FDR and the New Deal, he served 2 terms in Congress and ran unsuccessfully for the US Senate from New York in 1940. While he represented his Manhattan district, Barton emerged as one of the most effective opponents of President Roosevelt's New Deal. In 1940 he helped secure the GOP presidential nomination for dark-horse candidate Wendell Willkie. Barton attempted to unseat James Mead, the Democratic NY Senator. But in the end the master ad man fell victim to a clever slogan. FDR’s sarcastic reference to his Congressional adversaries as "Martin, Barton, and Fish” (linking Barton to House Minority Leader Joseph Martin and isolationist NY Congressman Hamilton Fish) became a catch phrase of that campaign year and helped ensure Barton's defeat. He was most famous as the author of many best-selling guides to personal success. He wrote literally hundreds of articles for popular magazines, offering readers advice and inspiration for pursuing the American dream. His writings were collected in books with such titles as “More Power to You” (1919), “Better Days” (1924), and “On the Up and Up” (1929). His most famous book, “The Man Nobody Knows” (1925), depicted Jesus Christ as a successful salesman, publicist and role model for the modern businessman, and topped the best-seller lists for 2 years. It was soon followed on the lists by “The Book Nobody Knows” (1926), Barton's reflections on the Bible. ANS (“Thank you for your kind letter, and best wishes”) on a 3 x 5 card, April 6 1944.

Condition: Very good, light uniform toning, pale corners
Type:ANS






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