Paley, William S.

Card signed by the pioneer broadcaster, founder of the CBS radio & television networks

Price: $30.00

Description:
(19801-1990) Jewish-American broadcaster, founder of the CBS network. Born in Chicago, to Philadelphia 1919, attended Wharton School. Inherited his fatherís prosperous cigar business, and in 1927, impressed by response generated by radio advertising, invested in small radio network, the Columbia Phonographic Broadcasting System (CPBS). President of CPBS 1928, went to NYC to contract other radio stations; signed 49 affiliates, paving way for future Columbia Broadcasting System (CBS). He built CBS into a global communication corporation and signed many leading celebrities including Bing Crosby, Bob Hope and Jack Benny. After WW II, focused efforts on development of CBS news, recruiting Edward R. Murrow, and later, Walter Cronkite. In 1947, CBS rapidly expanded its studio facilities and heightened interest in television. Under Paley, CBS played major role in development of color TV. He set up offices on east & west coasts, exercising full control over programming, balancing soap operas and game shows with cultural and educational programming. Among his most notable productions were I Love Lucy, The Ed Sullivan Show, MASH, and All In the Family. CBSí quality programming and news operation ensured its success as a leading radio & television network. Paley disregarded mandatory retirement rule in 1966 and continued as Chairman. He took a 5-year sabbatical 1983-87, resumed his position, and led the broadcasting empire up to his death. Signed 2 ĺ x 4 Ĺ card, typed identification at lower left

Condition: Very good
Type:Signed Card






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